Sectoral Qualifications Framework for Marketing Communications

Dawid Dymkowski, Anna Araminowicz, Tomasz Bartnik, Łukasz Bis, Beata Dziwulska, Ewa Duda-Maciejewska, Dawid Dymkowski, Justyna Goraj, Paweł Kopacki, Wojciech Kowalczyk, Damian Kuznowicz, Grzegorz Krzemień, Karolina Misztal, Arkadiusz Olkowski, Marcin Olkowicz, Ewa Opach, Mateusz Panowicz, Mateusz Przywara, Anna Robotycka, Włodzimierz Schmidt, Tomasz Woźniak, Ewa Wolska-Rzewuska, Marta Zagożdżon

Instytut Badań Edukacyjnych, 2023

The Sectoral Qualifications Framework for Marketing Communications was developed by a team of experts and is a valuable resource for anyone who wants to effectively navigate the meanders of the marketing communications industry. The authors used in-depth analyses to give readers practical tips on better understanding the market and effectively navigating it. The publication serves as a specific guide to understanding the rules and laws governing this industry.
The publication presents information on the process and context of developing the Framework, its structure, instructions and recommendations on its use as well as a glossary of relevant terms. The last section presents framework itself – the set of competences in the sector divided into 6 levels of increasing complexity, categorized by knowledge, skills and social competence, and written with the use of learning outcomes.

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